One-Day Bloom Up Experience
Feel deeply.
Think clearly.
Create intentionally.
Sunday, September 27, 2026 · 10:00–17:00
Féerie Florale · Alden Biesen · Belgium
A one-day immersive, hands-on introduction to the Bloom Up approach to floral design and creative development.
Why Bloom Up
Great design begins long before the first flower is placed.
Technique matters.
But technique alone doesn't make a great designer.
It is also about how you see, how you think, the decisions you make and understanding why you make them.
Strong design is the art of making clear decisions.
The One-Day Bloom Up Experience gives participants the opportunity to explore this through creating.
The experience
One day.
Three movements.
01
Design with intention
Move beyond simply making something beautiful. Explore how clearer decisions create stronger and more meaningful floral design.
02
Connect with purpose
Create alongside other floral designers and passionate creatives. Exchange ideas, perspectives and experiences.
03
Grow with impact
Look at your work with fresh eyes, question familiar habits and take new insights back into your own creative practice.
What you will experience
A day of making,
not listening.
- Hands-on floral design
- Creative exercises
- Bloom Up design principles
- Demonstration and guidance by Tom De Houwer
- Reflection on creative decision-making
- Creating alongside other designers
- New perspectives to take into future work
For new and returning designers
The day works on
two levels.
New to Bloom Up?
Experience Tom De Houwer's approach to creativity and floral design and discover a different way of seeing, thinking and creating.
Already a Bloom Up designer?
Return to the foundations with the experience you have gained since the Masterclass.
Repetition is the mother of every skill.
What you understand differently today can make you see and create differently tomorrow.
The setting
Féerie Florale at
Alden Biesen.
The experience takes place during Féerie Florale, in the historic setting of Landcommanderij Alden Biesen in Belgium.
Flowers, architecture and history in one place.
Your entrance to Féerie Florale is included.
Meet your guide
Tom De Houwer.
For more than twenty-five years, Tom De Houwer has explored one question:
Why do some designs stay with us, while others are quickly forgotten?
That search has taken him from international stages and publications to two exhibitions at London's Saatchi Gallery, scenography for Isabelle Beernaert and large-scale floral installations around the world.
But his greatest lessons have come from something much quieter.
Listening.
Listening to nature. Listening to people. Listening to the design itself.
Today, Tom no longer teaches people how to recreate his work.
He helps them discover their own.
Practical
Everything you
need to know.
The One-Day Bloom Up Experience
- Date
- Sunday 27th September 2026
- Time
- 10:00 – 17:00
- Location
- Landcommanderij Alden Biesen, Belgium
- Context
- During Féerie Florale
- Group
- Maximum 12 participants
Included
- Admission to Féerie Florale.
- All workshop materials.
- Personal guidance from Tom.
- Lunch, coffee, tea and refreshments.
- A day of inspiration, reflection and meaningful conversations.
Questions you may have
A few things
you may wonder.
Absolutely.
Bloom Up isn't about becoming someone else.
It's about becoming more aware of how you create, think and make decisions.
Curiosity matters far more than labels.
This isn't just another technique class.
Many experienced designers tell me they didn't just learn another technique. They learned to see their own work differently.
Yes.
The focus isn't on your current level.
It's on your willingness to observe, reflect and learn.
Everyone begins from a different place. Everyone can begin.
Yes. But the design isn't the destination.
It becomes a mirror.
Through creating, you'll begin to recognise how you observe, decide and express yourself.
English.
Participants join from many different countries.
The language is simple, clear and accessible, creating an inspiring international learning environment.
The wider journey
For those who find that this way of working resonates deeply, the 7-Day Bloom Up Masterclass offers the opportunity to explore it much further.
Learn about the MasterclassOne day.
A different way of seeing.
A different way of creating.
One-Day Bloom Up Experience
Sunday, September 27, 2026
Féerie Florale · Alden Biesen